Video Production & Marketing Services
Video production is the key element of marketing any product or service online as a video has a high conversion rate. Over 5B YouTube videos are watched every day and over 300 hours of video content is uploaded on YouTube every minute!
Type of video production services
Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process.” – @Jill_Rowley
Video production services – our work
It was absolutely amazing producing our brand video with Markovate.
Without the perfect video that Markovate helped us produce, we don’t think it would have been possible to get a million downloads.
Markovate has exceeded our expectations on the video quality and timeline. They were truly professional in every step of the video production.
We converted more investors with our video in a month than we ever have in the last 6 months with traditional marketing.
Our simple video production process
Markovate follows a proven 5 step process for video production. Each step has its own timeline and proven methodology.
Before we put together an idea to produce a story, we start with defining and marking the audience that will watch the final video. Our team asks a lot of questions and conducts research to put together the audience characteristics and behaviours before beginning the video concept.
The story is the most important piece of any video production. We works with the client’s team to create multiple story ideas that can help convince the viewers and achieve the client’s end goal. A story is then selected for the next phase.
With every scene of the story in our mind, we create characters and their characteristics. Then we put them together into scenes to tell our story. Every single scene is designed to visually review how the animated video would eventually convey the story to the viewers.
Colors & Voiceover
Once we have all the scenes created as storyboards, we will color the scenes and finalize the animation, effects, and transitions. During this step, we add a voice-over to our message and time the video length to ensure everything lines up.
2D Animation & Video Editing
Animation is the final step in video production. During this step, our After Effects experts will animate every single scene and give them life. We usually edit the video after we have added after-effects and before producing the first video version to the client.
Showcasing & Publishing
Once the video edits are finished, and all the feedback from the client is implemented and accepted, we produce the final version for publishing on multiple platforms. Based on the client’s requirements, we can generate various video formats and publish the video on Youtube, Vimeo, Facebook or any other platform.